How to Price a Product You’ve Never Sold Before
Cost-plus pricing feels safe but ignores the only number that actually matters: what the customer believes the outcome is worth to them.
A Practical Guide to Reading Nutrition Labels
Serving size is the number most people skip, and it's the one that makes every other number on the label meaningless without it.
The Return of the Corner Bookshop
Independent bookshops that survived the last decade did it by becoming something a website can't be: a place with a person who actually read the book you're hol
What Customer Interviews Are Actually For
Most customer interviews fail because they ask people to predict their own future behavior, which nobody is reliably good at.
Color Systems That Scale Past One Designer
A palette that looks good in a single mockup often breaks the moment a second designer, or a client, needs to extend it.
Notes on Visiting Kyoto in the Off-Season
Late autumn after the leaves have turned but before the holidays is the quiet window locals actually recommend. Temples that had queues in spring are empty.