The Typography Choices Nobody Notices (But Feels)

Line height does more for readability than font choice. Text set too tight feels stressful to read even if the typeface itself is beautiful.

Contrast matters more than color trends. A design that looks striking in a mockup can be unreadable in direct sunlight on a phone.

The safest typographic decision is usually the most restrained one: one typeface, two weights, and a strict, boring size scale.