What Great Onboarding Emails Have in Common
The best onboarding sequences don't sell the product again, they help someone reach their first real success with it as fast as possible.
Every email should have exactly one job. The ones that try to explain five features at once get skimmed and archived.
Timing beats cleverness. An email that arrives exactly when someone's stuck is worth more than a beautifully written one that arrives a week too late.
Leave a comment